Executive Vice President
With over two decades of experience in the financial services and retirement benefits industries, Jay Brost is dedicated to helping individuals navigate the complexities of retirement planning with confidence and clarity. As an Investment Advisor Representative with Madison Avenue Securities, a National Social Security Advisor and a licensed life and health professional, Jay brings a wealth of experience to every client he serves.
Jay’s career began in banking before he transitioned to the Social Security Administration and the Department of Veterans Affairs as a benefits specialist. This hands-on experience provided him with an insider’s understanding of how government programs like Social Security work — and where they often fall short. His insights into these systems are invaluable for clients seeking to maximize their benefits and secure a stable financial future.
Since moving into the private sector, Jay has spent over a decade honing his skills in financial services. He has consulted with numerous financial planning firms, coaching them on client experience, best practices and efficient practice management. As a keynote speaker at dozens of retirement and financial services conferences, Jay has shared his insight on leadership, marketing and operational excellence with industry leaders nationwide.
Before joining Common Sense Retirement Planning, Jay served as an executive for seven years at one of the nation’s largest financial wholesale companies. In this role, he specialized in services tailored to retirees, working with partners and offices across nearly all 50 states to deliver exceptional retirement solutions.
Outside the office, Jay is a devoted family man. He and his wife, Lisa, are proud parents to four wonderful children and the owners of a spirited dog, Tallie, who keeps their household lively. Deeply committed to their church community, Jay and Lisa have a passion for mentoring and teaching youth, helping them grow into responsible, compassionate individuals who positively impact the world around them.
In their free time, you’ll find Jay and Lisa exploring the breathtaking state parks of the Upstate, sharing their love of the outdoors with their family. Whether hiking a new trail or enjoying the serenity of nature, they embrace the values of balance, family and purpose — values that Jay brings to every aspect of his professional and personal life.